Customer Relationship Management

Conf. univ. dr. Enache Elena, Asist. univ. drd. Marin Carmen and Conf. univ. dr. Vechiu Camelia ()
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Conf. univ. dr. Vechiu Camelia: Universitatea „Constantin Brâncoveanu” Pitesti Facultatea Management Marketing în Afaceri Economice Braila

Ovidius University Annals, Economic Sciences Series, 2010, vol. X, issue 1, 1002-1004

Abstract: The most significant changes in the practice of marketing during the last decade in the shift in emphasis from a transaction orientation to the customer relationship management (CRM). Customer relationship management is a strategy of organization to identifying the main desire of the customer and the behaviour commercial business, the beneficial use of information acquired in order to improve relations with these factors, with the objective of increasing customer satisfaction requirements.

Keywords: customer relationaship management; customer behavior; customer satisfaction (search for similar items in EconPapers)
JEL-codes: D12 M31 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:10:y:2010:i:1:p:1002-1004

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