Methods of penetration in foreign markets

Lector Univ. Drd. Franca Stancu ()
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Lector Univ. Drd. Franca Stancu: Universitatea “Tibiscus ” din Timisoara

Ovidius University Annals, Economic Sciences Series, 2010, vol. X, issue 1, 1015-1019

Abstract: The decision on how a firm penetrates a foreign market segment is one of the most important decisions that can be made by the management of the company. Once the penetration method was chosen, its implementation will have significant implications on the firm that makes the decision, as well as on the market segment that it wishes to enter. A firm's program of penetrating a foreign market is mostly determined by the method chosen in penetrating that market. The company should consider all possible options, positions, the possibilities of losing control over how the product is presented to the final consumer and all the risks involved in penetrating foreign markets. Once he was chosen the method of penetration, management must provide strategies, objectives and time in which they should be achieved.

Keywords: foreign markets; penetration method; management (search for similar items in EconPapers)
JEL-codes: F23 M19 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:10:y:2010:i:1:p:1015-1019

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