Trademark vs. Brand, emblem or logo

Cornel Grigorut () and Constantin Anechitoae ()
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Constantin Anechitoae: Faculty of Law, „Ovidius” University of Constanta

Ovidius University Annals, Economic Sciences Series, 2010, vol. X, issue 1, 1055-1058

Abstract: Currently, brand marks and trademarks and service trademarks are used extensively in all countries - whether developing or industrialized, with a market or planned economy – and they play an important economic role in trade marketing. Trademarks serve both the interests of those providing goods and services on the market - such as industrialists, manufacturers,distributors, retailers and wholesalers - as well as the interests of consumers,

Keywords: trademark; brand; legal framework; emblem (search for similar items in EconPapers)
JEL-codes: K11 M31 (search for similar items in EconPapers)
Date: 2010
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