A Vocabulary Analysis of the Restaurant Menus

Silvia Mihut ()
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Silvia Mihut: "Ovidius"University of Constanta

Ovidius University Annals, Economic Sciences Series, 2010, vol. X, issue 1, 107-109

Abstract: The present paper explores the genre of restaurant menus by analyzing existing online lists of breakfast, lunch and dinner options. It shows that a menu is a reflection of the restaurant itself and its vocabulary, whether formal, casual or playful, matches the restaurant concept, location or theme. In addition to providing the food and drink items, menus can also be used to offer other information to the customers. The restaurant menu vocabulary describes the owner/chef's philosophy about food and cooking, his/her experience, the mission statement of the restaurant operation or the particular location/culture.

Keywords: restaurant menu; descriptive language; menu vocabualry; restaurant image (search for similar items in EconPapers)
JEL-codes: D83 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:10:y:2010:i:1:p:107-109

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