The New Products’ Development Process in Tourism Marketing

Silvia Muhcina, Simona Utureanu and Adrian Serban Com?nescu ()
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Adrian Serban Com?nescu: Department of Economics, Ovidius University of Constanta

Ovidius University Annals, Economic Sciences Series, 2010, vol. X, issue 1, 1168-1172

Abstract: The tourism activity is marked by a strong competition and frequently environmental changes, thus tourism organizations must be permanently preoccupied on the process of innovation and new products creation. In tourism marketing this process can be more risky because, generally, the budgets are higher, the users are heterogeneous, and the market is unstable. The goal of this paper is to show some important aspects concerning the process of the new products’ development in tourism.

Keywords: tourism; products; development; customer. (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:10:y:2010:i:1:p:1168-1172

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