Market Strategies Regarding the Integration and Confrontation of Small and Medium Enterprises with the Exigency of the Competitive Market

Pîndiche Elena and IonitaRoxana ()
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IonitaRoxana: „Dimitrie Cantemir”Christian University-Faculty of Tourism and Commercial Management-Constanta, Romania

Ovidius University Annals, Economic Sciences Series, 2010, vol. X, issue 1, 1250-1252

Abstract: The elaboration of market strategies is a complex process, which needs to be performed by all enterprises, without consideration of size or field of activity. The elaboration of strategy under auspicious circumstances presupposes careful research of the environment within which the enterprise performs its activity, as well as of its resources.

Keywords: market strategies; SME; influence factors (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:10:y:2010:i:1:p:1250-1252

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