Gaining Customers` Trust In Online Stores

Anamaria Severin-Humelnicu ()
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Anamaria Severin-Humelnicu: Transilvania University of Bra?ov

Ovidius University Annals, Economic Sciences Series, 2010, vol. X, issue 1, 1301-1304

Abstract: Trust is very important in running businesses on the Internet. It plays a significant role in the actions a consumer undertakes in the online purchase process. An online store will never reach the desired level of sales until it gains the trust of its consumers. Building confidence is the key of succes in electronic commerce. Therefore, any online retailer should strive to achieve this goal

Keywords: consumer; electronic commerce; confidence; products. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:10:y:2010:i:1:p:1301-1304

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