Evaluating Online Destination Image by Analyzing Pictures Used in Presenting Romania on Websites

Oana Catalina Vicol and Sinziana Spiridon

Ovidius University Annals, Economic Sciences Series, 2010, vol. X, issue 1, 1353-1357

Abstract: The purpose of the present paper is to evaluate the main elements transmitted through pictures used in developing Romania’s image as a touristic destination with application in developing a more coherent and unitary strategy of online promotion. We evaluated a sample of 667 pictures collected from 15 Romanian and foreign websites. Results show a high percentage of what we call commercial elements as hotel exterior and interior images and a lack in promoting Romanian cultural and natural treasures.

Keywords: Romania; tourist destination; Internet; website (search for similar items in EconPapers)
JEL-codes: L83 M39 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:10:y:2010:i:1:p:1353-1357

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