The Trademark and Its Dismemberments

Constantin Anechitoae and Cornel Grigorut ()

Ovidius University Annals, Economic Sciences Series, 2010, vol. X, issue 1, 863-864

Abstract: Currently, brand marks and trademarks and service trademarks are used extensively in all countries - whether developing or industrialized, with a market or planned economy – and they play an important economic role in trade marketing. Trademarks serve both the interests of those providing goods and services on the market - such as industrialists, manufacturers, distributors, retailers and wholesalers - as well as the interests of consumers, public authorities and the economy, in general.

Keywords: trademark; firm; intangible elements (search for similar items in EconPapers)
JEL-codes: K11 M31 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:10:y:2010:i:1:p:863-864

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