Strategy Making through Innovation

Cureteanu Radu, Isac Florin and Sergiu Rusu

Ovidius University Annals, Economic Sciences Series, 2010, vol. X, issue 1, 942-945

Abstract: This article is about company’s approach to innovation and how innovation could contribute to a useful strategy making. It is hard to open a business publication without finding optimistic articles on successful innovators. The message usually is, ‘‘innovators win’’ and it’s reverberating in nearly every management suite.However, in companies that don’t have a history of innovation, have made it primarily an R&D issue, or are struggling to make their innovation efforts pay off, executives need specific guidance on how to tailor a successful innovation strategy to their individual company situation.

Keywords: innovation; useful strategy; R&D (search for similar items in EconPapers)
JEL-codes: O30 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:10:y:2010:i:1:p:942-945

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