Marketing Strategy - The Axiology of the Strategy Valorification of Marketing

Ionescu Gr. Ion ()
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Ionescu Gr. Ion: „Dimitrie Cantemir” Christian University

Ovidius University Annals, Economic Sciences Series, 2010, vol. X, issue 2, 373-376

Abstract: The present material has an theoretic aspect of the marketing culture but also to marketing science as instrument of passing the condition of economic reality of the emanation of theoretic demarche, pure socialeconomic. Threw the strategy of marketing in their own job, but in the society also from proximity and not also, tries to persuade,the exterior world , turns into their own world ,on their own essence, trying to show the nature, „natural” , in humanized nature.

Keywords: economics; marketing; axiology; value; culture (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:10:y:2010:i:2:p:373-376

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