The Usage of Web Mining in E-commerce

Istrate Mihai ()
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Istrate Mihai: “Constantin Brancusi” University of Targu-Jiu

Ovidius University Annals, Economic Sciences Series, 2010, vol. X, issue 2, 406-410

Abstract: Recently, the web is becoming an important part of people’s life. The web is a very good place to run successful businesses. Selling products or services online plays an important role in the success of businesses that have a physical presence, like a retail business. Therefore, it is important to have a successful website to serve as a sales and marketing tool. One of the effective used technologies for that purpose is data mining. Data mining is the process of extracting interesting patterns from large databases. Web mining is the usage of data mining techniques to extract interesting information from web data. This paper presents the three components of web mining: web usage mining, web structure mining and web content mining and the main data preprocessing tasks for web usage mining.

Keywords: crisis; crisis marketing; planning; cause related marketing (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:10:y:2010:i:2:p:406-410

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