Effects of Financial and Economical Crisis in Romanian Media and Advertising Industries

Camelia Pavel

Ovidius University Annals, Economic Sciences Series, 2010, vol. X, issue 2, 610-615

Abstract: The media landscape has been greatly impacted by the general economical trends over the past few years. Despite the fact that the recent economic landscape is affected by crisis and recession, the media market is undergoing adaptation and evolution. The article analyses the impact of the global financial and economic crisis on Romanian media and advertising market and assesses the potential for 2010 and 2011 recovery. In addition, the paper benchmarks crucial development indicators for Romanian advertising markets, assessing their maturity with regards to multi-channel development.

Keywords: crisis, media, advertising (search for similar items in EconPapers)
JEL-codes: L82 M37 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:10:y:2010:i:2:p:610-615

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