Shipping Marketing and Management

Ionescu Gr. Ion () and Pacea Otilia
Additional contact information
Ionescu Gr. Ion: “Dimitrie Cantemir” Christian University, Faculty of Management in Tourism and Commerce Constanta
Pacea Otilia: “Dimitrie Cantemir” Christian University, Faculty of Management in Tourism and Commerce Constanta

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 1, 1011-1015

Abstract: The shipping enterprises carry on a large variety of activities that concentrate on the market provision of services. Supply and demand synchronization represents the fundamental objective of marketing. Planning becomes thus essential for modern naval administration in the sense that it yields long-term profitability as well as it enables the management to successfully distribute the business resources. Against the background of strong competition (with particular focus on international transport market) the use of the appropriate tools for the foundation of strategic decisions has determined the emergence of various models of strategic analysis of the competitor environment. The dominant characteristic of the supply/demand model in shipping is represented by the obvious discrepancy in stability between demand, which changes rapidly and unpredictably, and supply, which undergoes slow and well-balanced changes. The contemporary international transport is performed in accordance with numerous regulations of international trade policy that sometimes are different for certain partner countries.

Keywords: shipping; marketing; management; company; market (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/rezumate2011p1.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:11:y:2011:i:1:p:1011-1015

Access Statistics for this article

Ovidius University Annals, Economic Sciences Series is currently edited by Spatariu Cerasela

More articles in Ovidius University Annals, Economic Sciences Series from Ovidius University of Constantza, Faculty of Economic Sciences Contact information at EDIRC.
Bibliographic data for series maintained by Gheorghiu Gabriela ().