The Politics of Ethical Consumption

Manea Ioana Livia ()
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Manea Ioana Livia: „Alexandru Ioan Cuza” University of Iaºi

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 1, 1181-1186

Abstract: Ethical consumption as a political project is often rejected because it is considered too individualized to achieve a collective consciousness; companies simply take avoiding action; it is immoral for corporations to respond -unless it is clearly profitable for them to do so or that ownership of all resources would be a preferable way to ensure environmental stewardship. The idea of deploying consumption preferences in the market fits the neo-liberal concept of ‘consumer sovereignty’, that theory presupposed only individualized self-interest being expressed by consumers. This uncertainty leaves some debate about the nature and efficacy of ethical consumption.

Keywords: ethical consumption; consumption choice; market politics; consumer behavior; Corporate Social Responsability (search for similar items in EconPapers)
JEL-codes: I19 M39 Q59 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:11:y:2011:i:1:p:1181-1186

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