Consumer Behavior – A Consequence of Economic and Social Changes

Moise Elena () and Dârzan Mihaela ()
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Moise Elena: Romanian American University
Dârzan Mihaela: Romanian American University

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 1, 1386-1389

Abstract: Consumer behavior is part of the economic behavior, being observed from a multidimensional and interdisciplinary perspective. Being a consumer is a quality given, in the first place, by the parties involved in the economic activity; the behavior is analyzed from a micro and macroeconomic perspective – behavior oriented towards satisfying individual needs. According to the current economic trends and also as a consequence of the globalization of the markets, the following question arises: a person consumes to live or lives to consume?

Keywords: consumer behavior; income; economic crisis; globalization (search for similar items in EconPapers)
JEL-codes: D10 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:11:y:2011:i:1:p:1386-1389

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