Attracting Customer Banking and Quality Assurance Services and Banking Products

Valeria Arina Balaceanu ()

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 1, 141-146

Abstract: In the intense competitive conditions in order to ensure the required quality of services and financial products should be done to establish a standard of services and products and ensuring its maintenance. As such, an important part of the marketing process is to determine the minimum acceptable standards, such as for example, the maximum waiting time of a client. Differentiation bank marketing was done essentially by modifying or supplementing concepts crystallized after long process that took place in terms of goods and services. Central axis of this differentiation is the content services and banking products, content to be the basis of specific marketing concepts but also of the market and consumer behavior. In most services, the obligations are unilateral while in the case of banking, both the client and the bank take their mutual obligations related to the use of a client of the bank's services.

Keywords: Quality banking services and products; banks; bank marketing; consumers; customer segmentation (search for similar items in EconPapers)
JEL-codes: G21 M31 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:11:y:2011:i:1:p:141-146

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