Principles and Evolutions of the Internet Marketing

Morozan Cristian (), Enache Elena () and Ciorãºteanu Gianina ()
Additional contact information
Morozan Cristian: „Constantin Brâncoveanu” University of Piteºti, Faculty of Administrative and Communication Sciences Brãila
Enache Elena: „Constantin Brâncoveanu” University of Piteºti, Faculty of Management-Marketing in Economic Affairs Brãila
Ciorãºteanu Gianina: „Constantin Brâncoveanu” University of Piteºti, Faculty of Management-Marketing in Economic Affairs Brãila

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 1, 1414-1419

Abstract: Public and consumers receive products’ and services’ information and migrate, in the current period, from the traditional media to online. An increasing number of people accessing news more and more desired by specialized websites and even on mobile devices anywhere and anytime. Rapid adoption of new technologies affect - and even transforming - production, distribution and consumption, but to optimize the online channel, should act objectively, not subjectively, and decisions must be based on key performance indicators. In the process of adapting to these changes in the market, marketers now have the opportunity to reach an entirely different audience via online tools and the mobile. This evidence-based approach, facilitated by web analysis helps organizations to focus their efforts and success with new versions of tenders.

Keywords: marketing; Internet; digital; business; communication (search for similar items in EconPapers)
JEL-codes: L86 M31 (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/rezumate2011p1.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:11:y:2011:i:1:p:1414-1419

Access Statistics for this article

Ovidius University Annals, Economic Sciences Series is currently edited by Spatariu Cerasela

More articles in Ovidius University Annals, Economic Sciences Series from Ovidius University of Constantza, Faculty of Economic Sciences Contact information at EDIRC.
Bibliographic data for series maintained by Gheorghiu Gabriela ().