From Internal Marketing to Human Resource Marketing. A Conceptual Framework of the Human Resources Marketing

Neagu Olimpia ()
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Neagu Olimpia: „Vasile Goldis” Western University of Arad, Romania

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 1, 1473-1476

Abstract: The paper focuses on shaping a conceptual framework of the human resources marketing, having as starting points the interactions between internal marketing and human management resources at the organisation’s level. The concept of internal customers, belonging to internal marketing and refering to the employees, can be taken in the human resources marketing as focus of the specific processes.

Keywords: internal marketing; human resources management; human resources marketing (search for similar items in EconPapers)
JEL-codes: M M31 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:11:y:2011:i:1:p:1473-1476

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