Impact of Economic Crisis on Business to the Franchise System in Romania

Denisa Elena Parpandel, Mariana Gănescu () and Codreanu Diana Elena
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Codreanu Diana Elena: "Constantin Brancoveanu” University of Pitesti

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 1, 1601-1603

Abstract: Given the national context, but also international economic crisis, businesses are seeking the highest returns. Why would a business franchise win a bet? Because franchising is the most dynamic and powerful method practiced for business development and economic opportunity and the franchisee has the opportunity to become its own franchise architect of the scheme and detailed plan of procedures. Franchising remains a good recipe for business and crisis. What have changed because of economic difficulties are preferences Romanian entrepreneurs in this field. Thus, if two years before they were attracted to foreign brands, "business is now looking for not much money out of pocket and be easy to operate, that will not last too long before we can open a unit "believes Constantin Anton, president of the Romanian Franchise Association.

Keywords: franchising; business; crisis; profit. (search for similar items in EconPapers)
JEL-codes: E3 M16 M21 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:11:y:2011:i:1:p:1601-1603

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