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Trends in Strategic Management of Romanian Banking Institutions

Popescu Dan and Dinculescu Elena –Silvia ()
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Popescu Dan: Academy of Economic Studies, Bucharest
Dinculescu Elena –Silvia: “Constantin Brancoveanu” University of Pitesti

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 1, 1717-1720

Abstract: Romania's integration into European Union caused serious implications for national economy and banking system, which came in a position to deal with the pressures of a competitive market and increasing requirements of customers seeking more complex products and banking services. It can be argued that the banking management and strategy involve each other. The action of implementing a strategic program in a bank actually represents the concrete manifestation of banking management since the strategic plan materializes by putting into practice the major decisions concerning the key areas of the banking activity.

Keywords: banking strategy; performance; motivation (search for similar items in EconPapers)
JEL-codes: E43 F33 G21 (search for similar items in EconPapers)
Date: 2011
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