Systemic Perspective of Communication - Business Development Premises in the Context of Global Crisis

Popescu Manoela () and Crenicean Luminiþa Cecilia ()
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Popescu Manoela: "Dimitrie Cantemir" Christian University of Bucharest, Faculty of Commerce and Tourism Management
Crenicean Luminiþa Cecilia: "Dimitrie Cantemir" Christian University of Bucharest, Faculty of Commerce and Tourism Management

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 1, 1727-1732

Abstract: Systemic approach to communication concerns that it could be captured in its dynamic, under the influence of its determining components, with a complexity greater than its component parts. In this sense, communication is considered an open system, being influenced by the context in which it appears and develops, but also the dynamics of its component parts. The synergy created thereby contributing to the effective operation and business development. Essential is considering the communication both the trial and phenomenon, but especially, as a link between demonstrating the relationship which ensure high performance at the organizational level and national level.

Keywords: system; communication; business; structure; function. (search for similar items in EconPapers)
JEL-codes: D1 D83 D85 O1 P0 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:11:y:2011:i:1:p:1727-1732

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