The Persuasive Communication in Marketing Strategies

Purice Suzana () and ªerban Monica ()
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Purice Suzana: „Constantin Brâncoveanu” University of Piteºti, Faculty of Management-Marketing in Economic Affairs Brãila
ªerban Monica: „Constantin Brâncoveanu” University of Piteºti, Faculty of Management-Marketing in Economic Affairs Brãila

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 1, 1785-1790

Abstract: Connected to an environment characterized by dynamism, the organization faces both opportunities and difficulties. It must possess a high capacity to adapt to changes and quickly respond to the environmental signals. The market or environmental instability may undermine the organizational behaviour and its objectives only if they have not existed or have been wrongly taken into account. One can appreciate that a clear horizon attaches importance and necessity to the incorporation of the company shares in a future vision, in an unitary and coherent policy-the marketing policy.

Keywords: advertising; persuasion; communication; marketing strategies. (search for similar items in EconPapers)
JEL-codes: M30 M31 M37 (search for similar items in EconPapers)
Date: 2011
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