Communication Potential of Fidelity Cards

Stoica Ana-Maria ()
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Stoica Ana-Maria: „Spiru Haret" University of Bucharest, Faculty of Marketing and International Economic Business

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 1, 2016-2018

Abstract: The loyalty card represents an excellent communication method for the improvement of the clients’ loyalisation because it permits the immediate answer by making possible the accomadation of the offer to each customer. These types of cards are efficient from the viewpoint of both the measurable and the estimated present effects and for the relatively reduced costs together with a short time for application. The cards may be a long term solution and an instrument of marketing at the disposition of the producers or companies that wish an efficient way to stimulate the increase in sales.

Keywords: loyalty cards; client; database (search for similar items in EconPapers)
JEL-codes: M31 M37 M39 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:11:y:2011:i:1:p:2016-2018

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