Consumer Behavior Determined by Social Classes

ªerban Comãnescu Adrian () and Muhcinã Silvia ()
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ªerban Comãnescu Adrian: „Ovidius” University of Constanþa
Muhcinã Silvia: „Ovidius” University of Constanþa

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 1, 2050-2051

Abstract: Information on consumer behavior is essential in trade policy decision-making process. The study of consumer behavior has concerned different subjects:psychology, sociology, economy. In a marketing approach knowledge of consumer behavior is not an end in itself, but only a tool, a means by which business decisions are adapted to the consumer expectations.

Keywords: consumers; marketers; social classes (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:11:y:2011:i:1:p:2050-2051

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