The Promotion of Quality Culture in the European Union Space

Todoruþ Amalia-Venera (), Cîrnu Doru and Chirtoc Irina-Elena
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Todoruþ Amalia-Venera: „Constantin Brâncuºi” University of Târgu-Jiu
Cîrnu Doru: „Constantin Brâncuºi” University of Târgu-Jiu
Chirtoc Irina-Elena: „Constantin Brâncuºi” University of Târgu-Jiu

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 1, 2119-2124

Abstract: Quality is considered to be the key of competitiveness in the European Union space. The European economy confronts in this period, with a business environment entirely new, as a result of globalization and of technological progresses on the background of a profound economic crisis. The main objective of all the actors on the European economic market has to be represented by the competitiveness development, as an essential way to improve the standards concerning the life quality, in the conditions of functioning on the markets opened to the international competition. Proceeding in this way, the society will promote the economic growth, will create new jobs, will develop the social cohesion and will protect the ambient environment. Communication represents the way in which the new vision of European quality will contribute to the development of Europe’s competitiveness, as well as the roles of different partners involved in the accomplishment of this goal.

Keywords: quality; competitiveness; efficiency; management; culture; vision. (search for similar items in EconPapers)
JEL-codes: M10 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:11:y:2011:i:1:p:2119-2124

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