Business Strategy of Multinational Corporations Representative for Food Services - McDonald's

Voicu Oana-Luminiþa (), Antonescu Eugenia () and Chirilã Camelia ()
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Voicu Oana-Luminiþa: “Constantin Brâncoveanu” University - Piteºti Faculty of Accounting and Finance
Antonescu Eugenia: “Constantin Brâncoveanu” University - Piteºti Faculty of Accounting and Finance
Chirilã Camelia: “Constantin Brâncoveanu” University - Piteºti Faculty of Accounting and Finance

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 1, 2308-2310

Abstract: For the catering services, the economic efficiency includes the consumers’ satisfaction and the guarantee of the hygiene of products. The integration into the EU imposes obligations on all service providers that are related to human nutrition. In this context, McDonald’s promotes four basic principles of business philosophy: Quality, Service, Cleanliness and Value. These principles are valid in every restaurant in the world. The focus on the customer, the employee value, material management and the permanent improvement are the most important quality objectives that McDonald’s is trying to achieve. Although it seems to be a large corporation, McDonald’s is actually a system comprised of a lot of small units and of individual franchisees, the McDonald’s entrepreneurs. McDonald’s is a leader in this business, as it is both a global and local service company, as well as a franchising company. The company’s business strategy is focused on opening new restaurants, maximizing profits and sales volume.

Keywords: strategy; business; McDonald’s; management. (search for similar items in EconPapers)
JEL-codes: L21 (search for similar items in EconPapers)
Date: 2011
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