Corporate Social Responsibility (CSR) - a Theoretical Approach

Bradu Cosmina Paula ()
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Bradu Cosmina Paula: „Alexandru Ioan Cuza” University of Iasi, Doctoral School of Economics

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 1, 247-251

Abstract: In the last years the expectations towards CSR are increasing and with this also the demand that businesses behave in a socially responsibly manner. But we should not forget that Corporate Social Responsibility (CSR) is a contested and also evolving concept, fact that is evidenced also by the different points of view concerning the definition and also by the lack of consensus about why it might be a worthy marketing objective. This article aims to ilustrate the main concepts and framworks regarding the corporate social responsibility (CSR) and the expectations towards it.

Keywords: Corporate social responsibility; consumer`s expectations (search for similar items in EconPapers)
JEL-codes: M14 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:11:y:2011:i:1:p:247-251

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