Marketing Strategies in Tourism

Cristea Doina ()
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Cristea Doina: “Tomis” University of Constanta

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 1, 472-477

Abstract: The determining element in developing the Romanian tourism is represented by the definition of a realistic conception concerning the capitalization of the touristic potential and the objectives of its development, taking into account the international tendencies, mostly the European ones, regarding the travelling options and the ways of spending holidays requested by the foreign tourists as well as the local ones. In Romania, tourism is also considered an export industry, generating exchanges and creating jobs. The tourism industry is quite different from other export industries through the fact that the potential of a client comes to Romania for the product, and the product is not sent back into the client’s country, like it happens in other industries. The evaluation of the touristic industry in Romania indicates the fact that tourism is one of our export industries, effectively competing to other countries. There are, anyway, some problems regarding the standards of the product and of the services, the marketing and the publicity, the culture, the environment, the organization and the legislation, that should be overcome in order to realize the potential.

Keywords: agency; tourism; marketing (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:11:y:2011:i:1:p:472-477

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