Goods Distribution and Logistics in the Current Economic and Financial Crisis

Dan Gheorghe ()
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Dan Gheorghe: “Ovidius” University of Constanta, Faculty of Economic Sciences

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 1, 525-528

Abstract: This article aims at assessing the impact of financial crisis and economic recession on goods distribution and logistics, the consumption behaviour of the behavioural changes made by the members of marketing channels. There have been observed the reactions of economic units, the strategies and tactics used in an attempt to maintain the level of sales, as well as the preparation of organizational and logistic capacities in order to make survival possible in this hostile environment.

Keywords: financial crisis; decline in purchasing power; investment sluggishness; impulse buying decision for low value products; moderation buying decision. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:11:y:2011:i:1:p:525-528

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