Communication Analysis for a Tourism Enterprise

Dumitrascu Elena () and Maruntelu Liliana ()
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Dumitrascu Elena: „Ovidius” University of Constanta
Maruntelu Liliana: „Ovidius” University of Constanta

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 1, 696-701

Abstract: The implementation of a global communication strategy does not stand for a measure that could be put into action one day or another, but it requires a long way which is often blocked by obstacles or in danger of being lost. For such risks to be prevented, the establishment of an elaborated system of communication assessment (in its various forms, and also at a global level) is crucial (and unfortunately non-existent even in the incipient forms at SC THR “Black Sea” in Eforie Nord). The global communication strategy implies an agreement between the internal communication strategies and the institutional and commercial ones. On the one hand, a separation between those strategies cannot be done accurately, and on the other hand, it may affect the approach that led us to debate the theme of global communication.

Keywords: global communication; strategy; objective; institutional communication; logo. (search for similar items in EconPapers)
JEL-codes: D83 M14 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:11:y:2011:i:1:p:696-701

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