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Considerations regarding the Effects of Economic Crisis on Employee Communicational Behavior

Popescu Manoela () and Crenicean Cecilia Luminita ()
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Popescu Manoela: "Dimitrie Cantemir" Christian University, Faculty of Tourism and Commercial Management, Bucharest
Crenicean Cecilia Luminita: "Dimitrie Cantemir" Christian University, Faculty of Tourism and Commercial Management, Bucharest

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 2, 1095-1103

Abstract: The economic crisis has caused significant changes in socio-economic entities strategies. In conclusion, firms were obliged to develop strategies for crisis as a result of their focus on customer, without understanding the customer as an employee. Moreover, strategic changes are not the result of company development, but as a direct effect of economic context. Otherwise, firms do not reflect the strategic communication behavior of their employees. Therefore, such a strategy may not be viable and even less in the crisis.

Keywords: employee; crisis; behavior; communication; strategy (search for similar items in EconPapers)
JEL-codes: D83 E24 J24 M5 (search for similar items in EconPapers)
Date: 2011
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