Relationships with Institutional Customers as Development Factor of Underwear Industry in Podlaskie Voivodeship

Widelska Urszula () and Michalczuk Gra¿yna ()
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Widelska Urszula: Bialystok University of Technology
Michalczuk Gra¿yna: University of Bialystok

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 2, 1331-1336

Abstract: The effectiveness of the activities necessary to stabilize and strengthen the position of companies in the market is determined to a large extent by the ability to build lasting relationships with customers. Currently, the customer is not only a part of the company’s environment, but first of all its resource. The knowledge about customers and their needs allows the company to convert new customers into regular ones. This is reflected in the creation of long-term loyalty-based relationships with target markets. These activities are vital for the development of the underwear industry, which is susceptible to frequent changes in fashion trends, preferences and tastes of buyers. This article aims to present the scope and importance of relations between underwear producers and institutional customers. The aspect of the exchange of information between producers and traders is particularly exposed.

Keywords: underwear industry; institutional customers; customer capital (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xi:y:2011:i:9:p:1331-1336

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