Evolution of Large Retailers in Terms of Crisis

Cãlin Mariana Floricica ()
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Cãlin Mariana Floricica: “Tomis” University of Constanta

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 2, 180-183

Abstract: In a difficult economic context and a more fastidious consumer, retailers can not pass evenly in the shelf price of more expensive raw materials. One important thing this year for companies is to remain anchored in macroeconomic market realities and "maintain about consumers and employees." The stake will be the amount that any product. Consumers are more careful about what they buy. Must every producer (brand) won in their consumer wallet. The challenge is even greater as most traders already have used traditional lever heavy discounts during the recession. Are in a nearly hopeless situation, they have now found new ways to mitigate the inflationary pressure.

Keywords: consumer; retailer; behavior; marketing strategies (search for similar items in EconPapers)
JEL-codes: D12 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xi:y:2011:i:9:p:180-183

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