Romanian Consumers Habits regarding Dental Hygiene

Cetinã Iuliana (), Gârdan Daniel Adrian () and Geangu Iuliana Petronela ()
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Cetinã Iuliana: The Bucharest Academy of Economic Studies, Faculty of Marketing
Gârdan Daniel Adrian: “Spiru Haret” University, Faculty of Marketing and Foreign Affairs
Geangu Iuliana Petronela: “Spiru Haret” University, Faculty of Marketing and Foreign Affairs

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 2, 196-201

Abstract: In the actual context, marketing in the dental care services field is confronting with more and more challenging demands. Among them one of the most important one is refering to the need to integrate consumers motivation in the field of marketing strategy. The present research aims to investigate the content and the different corelations of consumer habits regarding dental hygiene. The results are intended to be used in developing new promotional campaigns build on motivational techniques for dental offices.

Keywords: dental hygiene; consumers habits; dental care marketing (search for similar items in EconPapers)
JEL-codes: I11 M31 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xi:y:2011:i:9:p:196-201

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