Corporate Social Responsibility – New Challenges for Strategy Romanian Companies

Cristache Nicoleta, Irina Susanu and Micu Adrian
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Cristache Nicoleta: “Dunãrea de Jos” University of Galaþi
Micu Adrian: “Dunãrea de Jos” University of Galaþi

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 2, 287-292

Abstract: At a time when the world is interested in phenomena such as, ecology, environment, food safety, ozone layer depletion, famine and their effects on social responsibility initiatives are becoming increasingly well received. Even if you can not give a real dimension of the concept of social responsibility-taking as any guarantee of success, an organization must be aware that there is only a tool for maximizing the value of image design, but an essential element of long-term success in direct connection with social and environmental performance of the community. The success of corporate social responsibility strategy is to find a balance between awareness problems of society, and capacity needs of various target groups material, financial and managerial organizations.

Keywords: CSR; strategy; tools; programs (search for similar items in EconPapers)
JEL-codes: M (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xi:y:2011:i:9:p:287-292

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