Meetings, Incentives, Conventions and Exhibitions (Mice) Industry in the Global Context

Firoiu Daniela (), Dodu Silvia Patricia () and Patrichi Ioana Cristiana ()
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Firoiu Daniela: Romanian American University of Bucharest
Dodu Silvia Patricia: Romanian American University of Bucharest
Patrichi Ioana Cristiana: Romanian American University of Bucharest
Authors registered in the RePEc Author Service: Patrichi (Petan) Ioana Cristiana and Ioana Cristiana Patrichi

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 2, 437-442

Abstract: Tourism has taken another step in responding to requests for more and more demanding markets: a complex, sophisticated product (well done or well organized) and at reasonable cost. MICE is now regarded as a contemporary form of tourism, something "fashionable" to diversify tourism products of a country or region. MICE is an acronym used for international Meetings, Incentives, Conventions, Exhibitions. The international industry is one of the largest in the organization of fairs and congresses, but also a tourist segment that will be developed in the future. MICE is the sector that is growing most rapidly in the travel industry. It is estimated at 300 billion euros.

Keywords: MICE industry; tourism; global trends; economic crisis. (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xi:y:2011:i:9:p:437-442

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