Innovativeness and Adoption of Innovation under Crisis Conditions

Florea Dorian-Lauren?iu ()
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Florea Dorian-Lauren?iu: The Bucharest Academy of Economic Studies, Faculty of Marketing

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 2, 443-448

Abstract: Innovativeness is the engine of human progress and wealthness, and thus, our way out of this economic crisis. However, economic crises can drive different trends to the innovation propensity of both firms and consumers. This article focuses on the factors that influence innovativeness and on the assess of innovativeness trend during the current economic crisis. The article sets that global innovativeness has a positive trend under crisis circumstances and that consumers kept propensity for adopting innovations.

Keywords: innovativeness; adoption of innovation; economic crisis; R&D; consumer’s behavior (search for similar items in EconPapers)
JEL-codes: D91 D92 M (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xi:y:2011:i:9:p:443-448

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