The Functions of Marks

Cornel Grigorut () and Grigorut Lavinia-Maria ()
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Grigorut Lavinia-Maria: “Costin Kiritescu” National Institute of Economic Research

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 2, 537-539

Abstract: At present, trade marks, brands and service marks are used widely in all countries - whether developing or industrialized, market or planned economy - and play an important economic role in the marketing trade. Trademarks serve the interests of the market offering goods and services - such as industrialists, manufacturers, distributors, retailers and wholesalers - and the interests of consumers, public authorities and the wider economy.

Keywords: Trademarks; brand; competition (search for similar items in EconPapers)
JEL-codes: K11 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xi:y:2011:i:9:p:537-539

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