Business Strategy in Banking Economy, in References with Marketing

Ionescu Gr. Ion ()
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Ionescu Gr. Ion: “Dimitrie Cantemir” Christian University

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 2, 631-635

Abstract: The objectives of a strategic performance, are based into a certain hierachy, starting from an organised direction and crossing the firm, from up to down. Also, there is a resoning of elaborating a strategic plan of business, at every level of management, to obtain the objectives that are secured at that level. Thus, the objectives that are at a high level in the firm, generate the making of a strategy of the firm, objectives that are at a subunit level, of economic activity (or business unit) are standing at the origin of making a business strategy (subunit of strategy), objectives that are stabled at a level of function (production, marketing, finance), generate the strategy formula, support of a functional domain, partition objectives or a link of execution that generate the formula of a strategy at a level for operation.

Keywords: strategy; clients; firms; competition; marketing segmentation (search for similar items in EconPapers)
JEL-codes: M10 M31 (search for similar items in EconPapers)
Date: 2011
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