Effective Customer Relationship Management Using Cloud Computing

Jeflea Victor () and Zaharescu Eugen ()
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Jeflea Victor: ”Ovidius” University of Constanta, Faculty of Economic Sciences
Zaharescu Eugen: ”Ovidius” University of Constanta, Faculty of Economic Sciences

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 2, 670-676

Abstract: Cloud Computing provides a variable platform for organizations to build their infrastructures upon and to make resources available online. These resources can range from effective CRM (Customer Relationship Management) to extensive ERP (Enterprise Resource Planning). Cloud computing, as a distributed architecture that centralizes server resources on a scalable platform, allows these companies to benefit from accessing an online environment providing on demand computing resources and services. The most appealing advantage of this modern solution is that the cloud computing service provider takes care of the required hardware, software and networking including the associated costs. Cloud computing scalability and elasticity are the first two important characteristics.

Keywords: CRM; Cloud Computing; SaaS (search for similar items in EconPapers)
JEL-codes: D80 (search for similar items in EconPapers)
Date: 2011
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