Bukovina - A Romanian Brand Taking Shape

Micu Adrian, Irina Susanu and Cristache Nicoleta
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Micu Adrian: “Dunãrea de Jos” University of Galaþi
Cristache Nicoleta: “Dunãrea de Jos” University of Galaþi

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 2, 770-777

Abstract: Tourism brand is an important part in promoting a destination, which aims for a central area distinguished from other destinations with similar profile. The distinction is often performed through the concept of singularity, creating the perception in the mind of the tourist, a market perception that often that a better product does not exist. In the present context, most brands facilitate "pre-sell" of a product / service. The brand name becomes a guarantor of this quality without the need for further guidance. The region of Bukovina is tourist destination renowned both nationally and internationally, but has poor visibility on the international market. This is largely due to the lack of a rigorous regional brand.

Keywords: Bukovina; regional brand; tourist destination; SWOT; marketing strategies. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xi:y:2011:i:9:p:770-777

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