The Overall Strategic Communication in Marketing Events in the Current Economic Crisis

Moise-Titei Adina () and Daniel Moise
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Moise-Titei Adina: “Ovidius” University of Constanta, Faculty of Economic Sciences

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 2, 825-830

Abstract: Communication strategies, the nature and content are derived in relation to other strategies, more general subject of management and strategic marketing. Within the overall management process, they are situated among strategic marketing components as a strategic mix variable. Consequently, communication strategies through events, in the current economic crisis, occur as part of the communication mix. Organizations have to find new means to reach the public and to determine them to adopt different types of behavior, in order that the companies should reach their objectives. In this situation, communication strategies within event marketing fall into the general strategic line described by business general strategies and marketing strategies, bearing in mind to make an event cost efficient and also a green event.

Keywords: events; marketing strategies; mission; communication; budget planning (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xi:y:2011:i:9:p:825-830

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