From Viral Marketing to Social CRM

Berþa Dora-Anca ()
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Berþa Dora-Anca: “Alexandru Ioan Cuza” University Iaºi, Faculty of Economics and Business Administration

Ovidius University Annals, Economic Sciences Series, 2011, vol. XI, issue 2, 87-91

Abstract: The expansion of social networks begins to put their stamp of increasingly powerful over all economic activities. Traditional client translates himself into center of social networks and thus becomes a social client, resulting in chain reactions; marketing campaigns taking place in its environment, called generic viral campaigns are ones that wake them interest against traditional. Social CRM is not just promotion and useful information about brands and products, it means establishing a relationship between client and organization with viral marketing and social networks implicitly.

Keywords: viral marketing; social networking; social client; Social CRM (search for similar items in EconPapers)
JEL-codes: M15 M31 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xi:y:2011:i:9:p:87-91

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