Marketing Tourism Services in Romania. The Opportunities and Challenges of the Current Context

Andreea Daniela Moraru ()
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Andreea Daniela Moraru: Ovidius University of Constanta

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 1, 1045-1048

Abstract: The Romanian tourism activity does not measure up to the tourism potential of the country and the efficient marketing of tourism services is often mentioned as a means to improve and develop tourism. In our opinion the current international context generates both opportunities and challenges for tourism services marketing. This paper aims at identifying and at presenting the key aspects that tourism services marketing faces in Romania, considering the main characteristics shaping the current context.

Keywords: tourism services marketing; tourism competitiveness; quality; human resources; tourism organizations (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:12:p:1045-1048

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