Relationship Marketing in Educational Services

Pariza - Manea Natalia ()
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Pariza - Manea Natalia: „Spiru Haret” University, The Faculty of Marketing and International Economic Business

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 1, 1076-1079

Abstract: This article aims to analyze the existence of relationship marketing in educational services. This type of marketing focuses on building a lasting relationship with the customer and continuous communication with it. Relationship marketing can focus on the university's relationship with the end consumer (companies that hire graduates) and other client organizations (schools, universities, research centers).

Keywords: relationship marketing; educational services; university; student (search for similar items in EconPapers)
JEL-codes: I21 M31 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:12:p:1076-1079

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