Trends in Advertising Budgets

Poºtoacã Alexandra ()
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Poºtoacã Alexandra: Academy of Economic Studies, Marketing Specialization, Bucharest

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 1, 1115-1119

Abstract: The purpose of this article is to determine which were the global marketing budgets trends and also to establish how the Global Economic Crisis influenced the investments in advertising. The investments in advertising can increase or decrease not only due to the Economic Crisis, but also due to other factors like: the development of technology, changes in consumer’s media behavior and so on. We will see if the investments in the main media (print, TV, radio, internet, outdoor) were affected or not and which were the trends for the estimated expenditure starting from 2006 and up to 2012. We will also debate the latest trends of the marketing budgets in 2012 as a result of the improvement of the global confidence.

Keywords: marketing; advertising; budget; trend; media. (search for similar items in EconPapers)
JEL-codes: M37 (search for similar items in EconPapers)
Date: 2012
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