Motivation in Insurance Sales

Stofor Ovidiu-Ilie ()
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Stofor Ovidiu-Ilie: Faculty of Economics and Business Administration, “Alexandru Ioan Cuza” University, Iaºi

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 1, 1187-1192

Abstract: Everyone makes a lot of projects over the entire life. Some projects are completed, but others do not. That's because our lives contain unexpected situations, some pleasant, but others undesirable. Also unpleasant situations as accidents, hospitalizations, deaths may generate financial frustrations, along with physical discomfort. Many Romanians see insurance as a product that “is not up their alley” including it in the luxury category. Furthermore, the media shows, sometimes amplify certain cases of doubt in relations between insurance company - customer. Appropriate marketing, allied with the informational technologies can improve the complete relationship between the two entities - the offeror and the consumer.

Keywords: life insurance; insurance marketing; consumer beahaviour. (search for similar items in EconPapers)
JEL-codes: M (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:12:p:1187-1192

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