A Literature Review of Consumers’ Perception of Nutrition and Health Claims

Angela Tarabella () and Barbara Burchi ()
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Angela Tarabella: Department of Business Administration, Faculty of Economics, University of Pisa
Barbara Burchi: Department of Business Administration, Faculty of Economics, University of Pisa

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 1, 1204-1210

Abstract: The present development of the market of foods with nutrition and health claims shows some issues with regards to consumers’ understanding and perception. Many items influencing consumer preferences may affect the perception of foods with health-related benefits. In the present study, results of a literature review about factors influencing consumer perception, understanding and use of claims and nutritional labels made on foods are presented. Lastly, some results achieved by the selected papers are analysed and implications are discussed.

Keywords: Consumers’ perception, nutrition claims, health claims, labelling, food consumption, food industry (search for similar items in EconPapers)
JEL-codes: D18 L66 M39 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:12:p:1204-1210

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