Business Models Based on Corporate Social Responsibility: the Case of Global Pharmaceutical Companies

Toma Sorin-George () and Marinescu Paul ()
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Toma Sorin-George: Faculty of Administration and Business, University of Bucharest
Marinescu Paul: Faculty of Administration and Business, University of Bucharest

Ovidius University Annals, Economic Sciences Series, 2012, vol. XII, issue 1, 1221-1225

Abstract: In the past century, the business models were focused on providing a basic product at a low/very low cost, then charging excessive amounts of money for refills or for associated products/services. In the 21st century, the business models have to take into account not just the new technologies, but also the social responsibility issue. The aims of our paper are to present in brief the concepts of business model and of corporate social responsibility (CSR), and to highlight the emergence of the business models based on CSR in the global pharmaceutical industry. The methodological approach is based on the literature review.

Keywords: business models; corporate social responsibility; pharmaceutical companies (search for similar items in EconPapers)
JEL-codes: M14 M19 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ovi:oviste:v:xii:y:2012:i:12:p:1221-1225

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